I'm Pip — a UI/UX designer turning tangled product problems into interfaces so friendly, even a toddler could tap them. (Some of my users are toddlers. They're brutal critics.)
I spent six years at product studios watching beautiful apps confuse the people they were built for. So I started designing the way kids learn: one big idea per screen, generous spacing, and zero fine print.
Now I help startups ship products that are obvious in the best way — researched deeply, tested ruthlessly, and finished with a little juice.
If a three-year-old can't find the button, neither can your busiest customer.
Grocery delivery app redesign — checkout time cut from 4 minutes to 70 seconds.
A music player for kids — big targets, no dark patterns, parental peace of mind.
A 140-component design system that let three product teams ship twice as fast.
Meal-planning SaaS onboarding — activation up 41% in the first quarter post-launch.
Stakeholder interviews, analytics spelunking, and watching real users struggle. No assumptions survive week one.
Dozens of ugly options before one pretty answer. Crayon-level fidelity keeps everyone honest about ideas, not pixels.
Five users, every week, no exceptions. If the prototype confuses anyone, it goes back in the basket.
Launch, measure, iterate. The juiciest improvements always come after version one meets the real world.
"Pip ran the most rigorous research process we've ever had — then turned it into the friendliest product in our category. Rare combo."
"Our design system went from a Figma junk drawer to the thing every engineer praises in retros. Pip just gets systems."
"Activation jumped 41% and support tickets dropped by a third. The board asked who we hired. We said: the fruit person."
Currently booking projects for late summer 2026. Tell me what you're building and I'll bring the snacks.
hello@pipmacintosh.design